HYSTERIA


Project
Fashion Editorial

Target
Generation Z

Client
METAL

Role
Art Director & Photographer

Brief. Ideate an eye-catching fashion editorial featuring three complete outfits for METAL magazine, whose creative concept has to be related to the 1920s.

Concept. Both the idea of hysteria* and the various studies carried out by Freud were based not only on the suppression of sexuality and female pleasure, but also on the degradation of women.

Therefore, the aim is to break with that distortion of reality, while being a welcoming platform for those women who didn't have the opportunity to express themselves freely.

*Definition. Psychological disorder induced by the repression of unpleasant emotions caused by a traumatic event, the memory of which remains absent from the subject's mind.

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