WELCOME TO NEW YORK!
case study
Project
Visual Identity & Branded Content
Target
Generation Z
Client
New York City Council
Role
Art Director & Graphic Designer
Brief. Create an innovative communication campaign to attract future visitors to a certain geographical location.
Gen Z have become the first digital native generation by learning how to unlock a phone before even taking their first steps. It could be said, they see the world through different eyes. In a different format.
Concept. Therefore, if there's a city that suits them and the idea of verticality, it's undoubtedly New York. Where its buildings are skyscrapers, its most emblematic monument is a statue that emerges from the water and its most representative dish is a hotdog.
Instagram. In New York every day is different, and @thecitythatfits will be no less, which is why all the content will be shared through stories, thus referring to the concept of brevity and verticality.
